Earlier this week, Tesla, Hertz, and Uber announced a sequence of deals that have the potential to rattle the gig-fueled mobility market. 

First, Hertz agreed to buy 100,000 Model 3 Tesla cars for the full price of $43,000 (a deal worth $4.2B). The following day, it was announced that half of these cars would be made available to Uber drivers for the price of $334 per week (with the promise to lower it to $299 overtime). 

The key question is: What does each side stand to gain? Let’s take a look at each decision-maker in this value chain: Tesla, Hertz, Uber, the gig driver, and the customer