This whiteboard animation video presents the concept of the triple bottom line and uses science to suggest a different way to look at it. This provides businesses with new perspective on the rationale for integrating sustainability into who and how … Continue reading Triple Bottomline
The big blue buildings of Ikea have sprouted solar panels and wind turbines; inside, shelves are stocked with LED lighting and recycled cotton. Why? Continue reading Let’s go all-in on selling sustainability
At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional “take / make / waste” industrial system on its head. Continue reading The business logic of sustainability
Solar-powered LED lightbulbs could transform the lives of rural Haitians, but as Daniel Schnitzer found, they don’t simply sell themselves. At TEDxPittsburgh, he shows how smart health and energy products for the developing world are useless unless the market works too. Continue reading Inventing the easy part, marketing takes work
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