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Southwest Airlines Meltdown: The Real Root Cause

January 2, 2023January 23, 2023 Mon J

No competitive advantage is long-lasting since firms are constantly forced to grow and put pressure on what brought them their initial success. No single solution hedges … Continue reading Southwest Airlines Meltdown: The Real Root Cause

StrategyLeave a comment

A Plan Is Not a Strategy

June 12, 2022September 12, 2022 Mon J

A comprehensive plan—with goals, initiatives, and budgets–is comforting. But starting with a plan is a terrible way to make strategy. Roger Martin, former dean of the Rotman School of Management at the University of Toronto and one of the world’s … Continue reading A Plan Is Not a Strategy

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Southwest Airlines Meltdown: The Real Root Cause

A Plan Is Not a Strategy